Venz Kwinkslag sprinkle mix

Venz is a quintessential Dutch brand famous for its bread toppings, particularly chocolate sprinkles (hagelslag). Founded in 1890 in Vaassen, the company originally focused on confectionery and chocolate production. Over the decades, Venz became a household name in the Netherlands, notably inventing 'Kwakslag' and 'Kwinkslag', which are fun variations of traditional sprinkles often featuring different shapes or flavor combinations.

While Venz started as a family-owned Dutch company (de Venz), it has transitioned through several major corporate owners. Today, it is part of the Kraft Heinz portfolio. The product is primarily manufactured in the Netherlands to cater to the specific demands of the Dutch breakfast market. As part of Kraft Heinz, the brand benefits from a global distribution network while maintaining its local heritage as a staple of Dutch breakfast tables.