Made O'Meter
Discover where a brand or product originates
GUT&GÜNSTIG is the well-known private label brand of the EDEKA Group, one of Germany's largest supermarket cooperatives. This specific product is a Greek-style honey yogurt, designed to offer high quality at a budget-friendly price point. The packaging explicitly states 'Hergestellt in Deutschland' (Made in Germany), indicating that while the recipe follows a Greek style, the production takes place within German dairy facilities using domestic milk and honey preparations sourced from within the EU.
Ownership of the brand lies with EDEKA Zentrale Stiftung & Co. KG, headquartered in Hamburg. As a private label, it is distributed exclusively through EDEKA's network of stores, including Netto Marken-Discount and various independent retailers under the EDEKA umbrella. The brand serves as a strategic cornerstone for the retailer to compete with national discount chains by offering a vast range of everyday consumer goods.
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