Deliplus/Hacendado Chickles Gum

This product is a chewing gum brand manufactured specifically for the Spanish supermarket giant Mercadona. The brand 'Chickles Gum' is the name of the specialized manufacturer, Chickles Gum S.L.U., which operates a large-scale production facility in Valencia, Spain.

Historically, Mercadona utilizes private label brands like Hacendado and Deliplus, and Chickles Gum serves as their exclusive inter-provider for the gum category. The manufacturing process takes place entirely in Spain, ensuring local quality control and distribution efficiency for the Iberian market. The ownership remains within the Spanish business ecosystem, tied closely to the strategic partnerships established by Juan Roig's Mercadona group.