Minor Figures Barista Oat (Organic)

Minor Figures Barista Oat (Organic) is a premium plant-based beverage specifically formulated for use in coffee. Known for its minimalist, quirky packaging featuring distinct illustrations, the brand has become a staple in independent coffee shops and specialty retailers across the globe. The product is designed to texture like dairy milk to create micro-foam for latte art.

Founded in East London by coffee industry veterans, the brand emphasizes sustainability, being B Corp certified and carbon neutral. While originally an independent startup, the brand received significant investment from major global entities to scale its operations. Despite this investment, it continues to operate with its unique brand identity and focus on the specialty coffee community.

Manufacturing takes place across several hubs to minimize carbon footprints associated with shipping. While the brand is rooted in the UK, it has established production facilities in regions like North America and the Asia-Pacific to serve local markets directly.