VALE skimmed microfiltered UHT milk

VALE is a prominent Italian private label brand found across a network of regional retailers including Selex, Bennet, and Magazzini Gabrielli. The product shown is a long-life (UHT) skimmed milk that undergoes microfiltration to preserve its nutritional qualities while ensuring a long shelf life outside the refrigerator until opened.

The brand is owned and managed by the C3 Consortium (Consorzio C3), an organization based in Milan that represents a group of independent supermarket entrepreneurs. The milk is typically sourced and processed at Italian dairy facilities belonging to large national cooperatives, strictly adhering to Italian food safety and labeling standards. As a private label, VALE focuses on providing a competitive balance between quality and price, serving as a signature house brand for various regional supermarket chains across Italy.