Aperol

Aperol is a world-renowned Italian bitter apéritif, iconic for its bright orange color and unique bittersweet flavor profile. It was originally created in 1919 by the Barbieri brothers, Luigi and Silvio, in Padua, Italy. The recipe, which remains a closely guarded secret, features a meticulous blend of high-quality botanicals including bitter and sweet oranges, rhubarb, and various herbs and roots.

The brand's popularity skyrocketed after World War II, particularly with the birth of the 'Aperol Spritz,' which has become one of the most famous cocktails globally. In 2003, Aperol was acquired by Gruppo Campari, marking a new era of international expansion and aggressive marketing that cemented its status as a staple of the global aperitivo culture.

While the heart of production remains in Italy, specifically in the Novi Ligure plant and other facilities owned by the Campari Group, the brand's reach is truly global. It serves as a flagship product for one of the largest spirits companies in the world, maintaining its heritage while being distributed to over 190 countries.