Sensodyne Multiprotección toothpaste

Sensodyne is a world-renowned brand specializing in oral care for people with sensitive teeth. Originally formulated in 1961 by Block Drug, a US-based company, the brand became a global leader in the dental sensitivity sector. In 2001, GlaxoSmithKline (GSK) acquired Block Drug, bringing the brand into its consumer healthcare portfolio.

Starting from 2022, the brand became part of Haleon, an independent company formed by the demerger of GSK's Consumer Healthcare business. Today, Sensodyne products are manufactured in several facilities worldwide, with a significant production hub located in the United Kingdom. As of 2026, Haleon continues to operate as the ultimate owner, focusing exclusively on consumer health products and maintaining Sensodyne as its flagship oral hygiene brand.