Peeps Marshmallow Candies

Peeps is an iconic American candy brand famous for its marshmallow treats shaped like chicks and bunnies. The brand originated in the early 20th century and was significantly revolutionized by Sam Born, a Russian immigrant who founded the Just Born company. In 1953, Just Born acquired the Rodda Candy Company, which made marshmallow chicks by hand, and automated the process to make them widely available.

Today, Peeps are primarily manufactured in Bethlehem, Pennsylvania, USA. The brand remains under the private ownership of Just Born Quality Confections, which has expanded the Peeps line to include various seasonal shapes, flavors, and licensed products, maintaining its status as a staple of Easter and other holidays in North America.