Nørgaard on the Street long-sleeve tee

Nørgaard paa Strøget (Nørgaard on the Street) is an iconic Danish fashion brand founded by Jørgen Nørgaard in 1958. It is best known for the '#101' ribbed cotton long-sleeve tee, which was designed in 1967 and has become a staple of Danish design history, even being exhibited at the Danish Design Museum.

Unlike many global fashion brands that have moved production to lower-cost regions, Nørgaard has maintained a strong commitment to local manufacturing. The famous 101 t-shirts continue to be knitted and sewn in Denmark, specifically in the town of Ikast. The brand remains a family-owned enterprise, preserving its heritage and independent status within the Danish fashion landscape.