Knorr Tomato Paste

Knorr is one of the most recognizable food brands globally, originally founded in Germany in 1838 by Carl Heinrich Knorr. The brand specialized in dried soups and seasonings, pioneering food preservation techniques that made convenient cooking accessible to the masses. Over the decades, it expanded its portfolio to include bouillons, sauces, and tomato-based products like the tomato paste shown here.

While the brand has deep German roots, it was acquired by the multinational conglomerate Unilever in 2000 as part of the Bestfoods acquisition. Today, Knorr products are manufactured in numerous facilities worldwide to serve local markets. This specific tomato paste often sources its ingredients from Italy, as indicated by the Italian flag icon on the packaging, emphasizing the Mediterranean origin of the tomatoes used in the paste. Knorr continues to operate as a core brand under Unilever's Nutrition division, focusing on sustainability through partnerships like the NABU climate fund mentioned on the label.