DeBeukelaer Prinzen Rolle Vanille

Prinzen Rolle is one of Germany's most iconic biscuit brands, famously recognized by its 'Prince' mascot and unique sandwich structure featuring two round biscuits with a sweet cream filling. The brand traces its roots back to the Belgian master baker Edouard de Beukelaer, who pioneered the sandwich biscuit concept in the late 19th century and opened a large factory in Kempen, Germany, in 1955.

Today, the brand is a flagship of Griesson - de Beukelaer, a major family-owned European confectionery company. While the brand has Belgian heritage, the Prinzen Rolle products are primarily produced in specialized facilities in Germany (notably in Polch and Kahla). The company remains independent of major global conglomerates, maintaining its status as a leading European producer of sweet and savory snacks.