Made O'Meter
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Lowepro is a globally recognized brand specializing in high-performance protective cases and bags for photography and electronics gear. Founded in 1967 in Colorado, USA, by Greg Lowe, the brand revolutionized the industry by introducing the first internal-frame backpack. This heritage of innovation remains at the core of the brand, which is now a staple for professional photographers and outdoor enthusiasts alike.
Over the decades, the brand's ownership shifted as it became a cornerstone of the imaging world. In 2017, the brand was acquired by the Vitec Group (now Videndum plc), which consolidated it into a portfolio of leading imaging brands. Today, Lowepro products are typically engineered and designed in Europe and North America, while manufacturing is primarily centered in specialized facilities in China to maintain global distribution.
As part of the Videndum Media Solutions division, Lowepro continues to lead in sustainability. Recent initiatives have focused on using recycled materials, such as the 'Green Line' recycled polyester and nylon fabrics, ensuring that their rugged backcountry gear and urban camera bags meet modern environmental standards while providing top-tier protection.
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