Plus Private Label Products

Plus is a prominent Dutch supermarket cooperative that offers an extensive range of private label products across multiple categories, including fresh food, pantry staples, and household goods. The brand is deeply rooted in the Dutch retail landscape, focusing on quality, sustainability, and local sourcing where possible.

Historically, Plus was part of the Sperwer Group, but it underwent a significant transformation through a high-profile merger. In late 2021 and early 2022, Plus merged with fellow Dutch retailer Coop to form a larger entity. This strategic move was designed to strengthen its market position against larger competitors and unify their private label offerings under the Plus brand name. Most products are manufactured by third-party suppliers, with a strong emphasis on Dutch facilities to ensure freshness and support the local economy.