MUM Brisa Fresh anti-perspirant roll-on

MUM is a historic personal care brand, famous for inventing the world's first branded deodorant in 1888. Originally developed in Philadelphia, USA, as a wax-like pharmaceutical cream, it revolutionized the market again in the 1950s by introducing the first roll-on applicator inspired by the ballpoint pen.

Today, the brand's production for the European market is primarily centered in Germany. Following a series of corporate acquisitions, the brand was divested from multinational giants like Procter & Gamble and Bristol-Myers Squibb. It is currently owned and managed by Doetsch Grether AG, a Swiss pharmaceutical and consumer health company that focuses on maintaining the brand's heritage of skin-friendly protection and long-lasting freshness.