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Nataraj is a premier stationery brand with its origins rooted in India, founded by Hindustan Pencils in 1958. Based in Mumbai, the company has grown to become India's largest pencil manufacturer. The Nataraj Platinum Extra Dark pencils are recognized for their distinctive silver and black striped design and superior lead quality that provides a darker imprint than standard woodcase pencils.
The product is manufactured primarily in India across several integrated production facilities owned by the parent company. As of 2026, the brand remains under the ultimate ownership of Hindustan Pencils Private Limited, an Indian-headquartered multi-national corporation that continues to dominate the South Asian stationery market while exporting to over 50 countries worldwide.
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