Beliani 101994 Sofa Bed

Beliani is an international e-commerce brand specializing in modern home furniture and decorative accessories. Founded in Switzerland, the brand has expanded its footprint across multiple European markets, positioning itself as a leader in affordable yet stylish home interior solutions. The product shown, a 3-seater convertible sofa bed, is designed with a focus on functionality and contemporary aesthetics, reflecting the brand's commitment to high European design standards.

While Beliani is headquartered in Switzerland, the manufacturing of its products typically occurs in various global locations, primarily in Asia (notably China and Vietnam), to ensure competitive pricing while maintaining quality control. The ultimate ownership remains with the founding family or their private investment company, ensuring the brand maintains its Swiss-born identity and operational excellence across its digital-first retail model.