Choceur Traube Nuss

Choceur is a flagship private label brand for ALDI, specializing in various chocolate bars and confections. The Traube Nuss variety features milk chocolate integrated with raisins and hazelnuts. Originally created in Germany to provide high-quality chocolate at discount prices, the brand has become a staple for ALDI shoppers globally.

The product is primarily manufactured in Germany, often produced by specialized chocolate manufacturers like WIWA (Wilhelm Reuss) or August Storck KG under contract for the retailer. ALDI Nord and ALDI Süd maintain the brand's ownership. As ALDI is a privately held family business, the ultimate ownership remains with the Albrecht families. The brand is notable for its commitment to sustainability, as evidenced by the Fairtrade Cocoa program certification frequently visible on its packaging.