Lorus watch

Lorus is a globally recognized watch brand that was launched in 1982 by the Seiko Watch Corporation. It was introduced to complement the existing Pulsar and Seiko brands, aiming to provide high-quality, stylish timepieces at an affordable price point. The brand quickly gained traction in the European, Canadian, and Australian markets due to its design variety and reliability.

While the brand has Japanese roots through its parent company, Seiko, the manufacturing of Lorus watches primarily takes place in China to maintain competitive pricing. However, many models utilize high-grade quartz movements engineered in Japan. Lorus remains a key subsidiary of the Seiko Group, benefitting from the technological innovations and precision manufacturing standards shared across the corporate family.