Ted Baker Sport

Ted Baker is a globally recognized lifestyle brand that originated in Glasgow, Scotland, in 1988. Originally starting as a contemporary shirt specialist, it quickly expanded into a full range of luxury fashion and accessories. The brand is known for its distinct British DNA, often featuring signature floral prints and eccentric detailing.

In 2022, the brand underwent a significant ownership shift when it was acquired by the American brand management firm Authentic Brands Group. Under this new ownership, the brand has focused on expanding its licensing model, leading to the creation of 'Ted Baker Sport.' This performance line focuses on blending technical sportswear capabilities—such as moisture management and thermal comfort—with the classic aesthetic of the British label.

Production for Ted Baker apparel is conducted across a global supply chain, primarily involving manufacturers in Asia and Europe. While the design identity remains rooted in the United Kingdom, the corporate strategy and brand licensing are now managed from the United States.