Snaxters Saltstænger

Snaxters is a private label brand primarily associated with the German discount supermarket chain Netto (specifically Netto Marken-Discount or the Danish-owned Netto). The product shown, Saltstænger, is a classic savory pretzel stick snack popular across Northern Europe.

As a private label, Snaxters is not manufactured by a single dedicated factory but is usually sourced from various contract manufacturers specializing in snack production. These manufacturing facilities are typically located within Germany or Poland, depending on the specific supply contract. The brand represents Netto’s effort to provide high-quality, affordable snacking alternatives that compete with mainstream commercial brands.

The ultimate ownership lies with the Salling Group, Denmark's largest retail group, which operates the Netto stores in Denmark, Germany, and Poland. The brand identity is designed to be approachable and fun, focusing on staple snack items like chips, nuts, and pretzels.