Hurley activewear and surf apparel

Hurley is a global iconic surf and lifestyle brand that emerged from the Southern California surf culture in the late 1970s. Originally founded by Bob Hurley as a surfboard manufacturer, it evolved into a premier clothing brand known for high-performance boardshorts and aquatic gear. The brand's identity is deeply rooted in the fusion of music, art, and surfing.

Over the years, the brand has undergone significant ownership changes. It was famously acquired by Nike, Inc. in 2002, which helped scale its distribution and technical innovation. In 2019, it was sold to Bluestar Alliance, LLC, a brand management firm. Manufacturing for Hurley products is distributed across various countries including Vietnam, China, and Thailand to meet global demand for their technical wetsuits and casual apparel.