Haglöfs outdoor apparel and gear

Haglöfs is a premier Swedish brand specializing in high-performance outdoor equipment and technical apparel. Founded in 1914 by Wiktor Haglöf, the brand began with a simple backpack and grew into one of the most respected names in the Nordic outdoor market, known for its minimalist 'Less is More' philosophy and commitment to sustainability.

While the brand maintains its design and headquarters in Sweden, manufacturing is carried out in multiple countries globally, common for technical outdoor gear requiring specific regional expertise in textiles and footwear. In recent years, Haglöfs has transitioned through significant corporate ownership changes, evolving from a local Scandinavian brand to a global entity.

In December 2023, the brand was acquired by LionRock Capital, a private equity firm based in Hong Kong, from the Japanese sports equipment giant ASICS. This acquisition has positioned Haglöfs alongside other premium brands under LionRock's portfolio, such as Clarks, as the brand continues to expand its presence across Europe and Asian markets like China.