Fanatics Apparel

Fanatics is a global leader in licensed sports merchandise, known for its extensive range of apparel, headwear, and collectibles. The brand facilitates a vertical commerce model, managing everything from manufacturing to online retail for major sports leagues including the NFL, NBA, MLB, and NHL.

While the company is headquartered in the United States, its manufacturing footprint is global. Fanatics operates its own production facilities, particularly in the U.S. and Asia, while also sourcing through a vast network of third-party suppliers worldwide. Over the years, Fanatics has expanded significantly through strategic acquisitions, such as the purchase of Majestic Athletic and Mitchell & Ness, solidifying its position as the primary provider for both professional athletes and fans around the world.