Tourtel non-alcoholic beer

Tourtel is a historic French brand of non-alcoholic beer, originally established in 1839 by the Tourtel brothers in Tantonville, France. For decades, it has been recognized as a pioneer in the alcohol-free brewing segment, specifically targeting consumers looking for the taste of beer without the intoxicant effects.

Today, the brand's ownership is split across different regions due to various historical acquisitions. In Italy, where the product in the image is likely destined, it is owned and distributed by Birra Peroni, which itself is a subsidiary of the Japanese multinational Asahi Group Holdings. In other European markets like France, the brand is under the umbrella of the Kronenbourg Brewery, which is owned by the Carlsberg Group. For the Italian market, production is primarily centralized at Birra Peroni’s facilities in Rome, Bari, and Padua.