Craft Sports Apparel

Craft Sports is a premium Swedish brand specializing in functional sportswear and performance apparel. Founded in the 1970s, the brand gained international fame for its innovative layering system and moisture-wicking technology, originally developed to help pilots core temperatures stay regulated. Today, it is a staple in the endurance sports world, particularly in cross-country skiing, cycling, and running.

While the brand maintains its design and engineering roots in Sweden, its manufacturing is distributed globally to specialized textile facilities, common for high-performance apparel brands. The brand is currently managed and grown as a key asset within the New Wave Group portfolio, a major global player in the corporate promotional and sports apparel markets.