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Discover where a brand or product originates

Ludwig Snare Drum

ownerSteinway Musical Instruments, Inc. (USA)
originUnited States
manufacturedPrimarily in USA, but also produced in other locations

Ludwig is a legendary name in the world of percussion, founded in Chicago in 1909 by William F. and Theobald Ludwig. The brand achieved global fame in the 1960s after Ringo Starr used a Ludwig kit during The Beatles' debut on The Ed Sullivan Show.

Today, higher-end Ludwig drums like the 'Keystone' series featured in the image are primarily manufactured in Monroe, North Carolina, USA. Entry-level and mid-range kits are often produced in Taiwan or China. Since 2002, the brand has been under the ultimate ownership of Conn-Selmer, a division of Steinway Musical Instruments, maintaining its status as a cornerstone of American music history.

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