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Gü Salted Caramel Cheesecake

ownerExponent Private Equity (United Kingdom)
originUnited Kingdom
manufacturedUnited Kingdom

Gü is a well-known premium dessert brand that specializes in chilled puddings, most recognizably sold in individual glass ramekins. Launched in London in 2003, the brand was created to bring high-quality, patisserie-style desserts to the supermarket shelf. The Salted Caramel Cheesecake is one of their flagship offerings, combining a biscuit base with a creamy cheesecake layer and rich caramel topping.

The brand has undergone several ownership changes since its inception. Originally founded by James Averdieck, it was sold to Noble Foods in 2010. In 2021, the brand was acquired by Exponent Private Equity, an investment firm that continues to manage the brand's growth and international distribution. While the company has expanded its presence across Europe and North America, the primary manufacturing facility remains in Bishops Stortford, United Kingdom, where the majority of their glass-packaged desserts are produced.

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