Powerbar Iso Active Isotonic Sports Drink

Powerbar Iso Active is a flagship isotonic sports drink formulated to provide essential carbohydrates and electrolytes during intense physical activity. The brand, Powerbar, was originally founded in the United States in 1986 by Brian Maxwell, a marathon runner who sought to create a portable fuel for endurance athletes.

Today, the Powerbar brand for the European market is owned and operated by Active Nutrition International GmbH, based in Munich, Germany. The brand underwent a major ownership shift in 2014 when the global consumer goods giant Nestlé sold it to Post Holdings, Inc. While the brand has American roots, the Iso Active product line seen here is primarily manufactured and marketed within Europe to meet the specific nutritional standards and consumer preferences of the continental market.