Slazenger Underwear or Apparel

Slazenger is a historic British sporting goods brand famous for its panther logo and its long-standing association with the Wimbledon Tennis Championships. Originally established in the late 19th century, the brand has evolved from a family-run manufacturer of wooden tennis rackets and cricket bats into a global sports lifestyle brand.

While the branding remains quintessentially British, the manufacturing for contemporary Slazenger products occurs across multiple continents. As seen in the provided image, some apparel lines are specifically produced within the European Union (EU) through licensing agreements. This ensures high quality and compliance with regional standards while maintaining a competitive distribution network within Europe.

The brand has undergone significant changes in ownership over the decades. It was previously part of Dunlop Slazenger before being acquired by the Frasers Group (formerly Sports Direct International) in the mid-2000s. Today, Slazenger is one of the core brands in the Frasers Group portfolio, which continues to license the name to specialist manufacturers like Brands & Fashion nv for specific product categories like underwear and accessories.