Made O'Meter
Discover where a brand or product originates
Slazenger is one of the world's oldest and most established sporting goods brands, famously associated with lawn tennis and cricket. The brand was originally founded in the United Kingdom in 1881 by the Slazenger brothers. Throughout its long history, Slazenger has become an iconic name in sports, particularly for its long-standing partnership as the official ball supplier for the Wimbledon Championships.
Today, the brand's production is diversified globally to maintain accessibility and high distribution volumes. Manufacturing typically occurs in multiple countries across Asia, including China, Pakistan, and India, depending on the specific product line. Ownership of the brand has transitioned over the decades, and it is currently owned by the British retail giant Frasers Group (formerly Sports Direct International), which continues to expand the brand's presence in both professional sportswear and everyday athletic apparel.
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