Cleanskin Merlot

This Cleanskin Merlot is a value-oriented red wine produced in Chile. The 'Cleanskin' concept refers to wines sold without a proprietary brand name, often to offer consumers lower prices by reducing marketing and labeling overhead. While the wine itself is sourced from Chilean vineyards, this specific bottling is manufactured for and distributed by Foodstuffs Own Brands Ltd in New Zealand.

Foodstuffs is one of New Zealand's largest grocery cooperatives, and its 'Own Brands' division manages private label products for major supermarket chains like New World, PAK'nSAVE, and Four Square. This product represents a strategic partnership where South American wine production meets the New Zealand retail market, providing an affordable option for everyday consumption. The ultimate ownership lies with the member-owners of the Foodstuffs cooperatives in New Zealand.