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Sweetex is a well-established brand of calorie-free artificial sweeteners, most commonly found in the United Kingdom. It is widely used as a sugar substitute in hot beverages like tea and coffee, as well as in cooking and baking for those monitoring their sugar intake or managing diabetes. The brand is known for its signature small white tablets and dispenser packaging.
Originally developed in the UK, Sweetex was a prominent brand within the portfolio of Crookes Healthcare before being acquired by larger multinational entities. Today, the brand is owned by Reckitt Benckiser (Reckitt), a British multinational consumer goods company. While Sweetex has a long history and strong market presence in the British Isles, its production and distribution are managed through Reckitt's extensive global supply chain.
As of 2026, the brand remains a staple in the UK sweetener market, benefitting from the health and wellness trends focusing on sugar reduction. The ultimate ownership lies with Reckitt, based in Slough, England, which oversees the brand's continued innovation and distribution across retail platforms.
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