Stetson Fragrance / Apparel

Stetson is a legendary American brand founded by John B. Stetson in 1865, best known for inventing the 'Boss of the Plains' cowboy hat. Over more than a century, the brand has expanded far beyond headwear to become a global lifestyle name representing Western heritage and rugged American masculinity.

In the fragrance sector, the iconic Stetson cologne was launched in 1981 in partnership with Coty. Today, while the hats are still produced by Hatco in Texas, the fragrance and personal care lines are managed through licensing agreements. The brand is currently owned by Stetson Worldwide, which oversees the distribution and quality of its varied product lines ranging from leather goods to apparel and perfumes.