Made O'Meter
Discover where a brand or product originates
Stetson is a legendary brand synonymous with the American West, famously known for its high-quality cowboy hats. Founded in 1865 by John B. Stetson, the brand's 'Boss of the Plains' hat became an icon of durability and craftsmanship. Today, while most authentic felt hats are still meticulously crafted in Garland, Texas, some secondary lines and accessory products are manufactured globally.
The brand has undergone several changes in corporate transitions but remains a symbol of American resilience. Stetson operates through a licensing model where specialized manufacturers produce goods under the Stetson name, ensuring the brand's reach extends to footwear, clothing, and fragrances while maintaining its core identity as the world's premier hat maker.
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