E45 Emollient Hand Wash Cream

E45 is a renowned skincare brand that originated in the United Kingdom during the 1950s. It was initially developed by doctors to treat clinical skin conditions and has since become a household name for dry and sensitive skin management. The product shown, the Emollient Hand Wash Cream, is designed specifically for those with very dry, itchy skin who need a soap-free cleansing alternative.

Historically, the brand was a cornerstone of the Reckitt Benckiser (Reckitt) portfolio for many years. However, in a significant strategic shift, Reckitt sold the E45 brand to Karo Healthcare (based in Sweden) in early 2022. This move was part of Karo Healthcare's effort to expand its pan-European consumer healthcare presence. While the headquarters for the brand owner is now in Stockholm, much of the manufacturing and the brand's primary market presence remains deeply rooted in the UK and Europe.