Polycell Polyfilla

Polycell is an iconic British DIY brand, best known for its 'Polyfilla' range which has become a genericized trademark for plaster filler in many parts of the world. The brand was established in the mid-20th century, revolutionizing the home decoration market by introducing the first ready-mixed and easy-to-use fillers that allowed homeowners to perform professional-grade repairs without specialized masonry skills.

Over the decades, Polycell expanded its portfolio to include specialized products for wood, masonry, and damp-proofing. The brand's journey through various corporate owners mirrors the consolidation of the global paints and coatings industry. Originally a British brand, it passed through the ownership of ICI (Imperial Chemical Industries) during a period of industrial expansion in the UK.

Today, Polycell is a key part of the AkzoNobel portfolio, a Dutch multinational that acquired ICI in 2008. While the brand retains its strong British identity and a significant portion of its production occurs in the UK to serve the European market, it is managed as part of a global conglomerate headquartered in Amsterdam. The brand remains the market leader in the UK for pre-decoration DIY products.