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nutribullet NB907CP Pro Smoothie Maker

ownerDe'Longhi S.p.A. (Italy)
originUnited States
manufacturedPrimarily in China, but also produced in other locations

Nutribullet is a globally recognized brand that revolutionized the kitchenware industry with its high-speed extraction blenders. Originally launched in the United States, the brand focused on "nutrient extraction," which separates it from traditional blenders by breaking down stems, seeds, and skins of produce.

The brand was originally part of Capital Brands, LLC, based in Los Angeles. Over the years, Nutribullet expanded its presence globally, becoming a staple in health-conscious households. In 2020, the brand reached a new milestone when it was acquired by the De'Longhi Group, an Italian powerhouse in the small domestic appliance sector.

Today, while the corporate strategy and design are heavily influenced by its Italian parent company and American roots, the physical manufacturing of the units is primarily centered in China to leverage large-scale production capabilities. The Nutribullet Pro shown in the image is a testament to the brand's evolution, offering high-wattage performance under the umbrella of one of the world's leading appliance conglomerates.

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