Supeco grocery store

Supeco is a French-originated discount supermarket brand that operates as a hybrid between a traditional discounter and a cash-and-carry wholesaler. The brand was first launched by the Carrefour Group in Spain in 2012 as an experimental retail format designed to offer 'super economy' to both individual families and small business owners. Its business model centers on minimizing operational costs—through simplified shelving, basic store layouts, and limited marketing—to pass savings directly to the consumer.

While the brand was born in Spain, it is part of the global portfolio of Carrefour, one of the world's largest retail groups headquartered in France. Today, Supeco has expanded its presence significantly across Europe, particularly in Romania, Italy, and France. In these markets, it serves as a price-focused alternative to full-service hypermarkets. The products found within Supeco stores are sourced from a variety of international and local manufacturers, reflecting the diverse origins of the global retail supply chain.