Made O'Meter
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Eldorado baby wipes are a value-oriented infant hygiene product specifically developed for the Swedish market. The brand, Eldorado, was founded in Sweden during the 1960s to offer affordable household staples without compromising on basic quality. These specific wipes are designed to be unscented and are commonly manufactured in Israel, reflecting the global supply chain utilized by private label brands.
The brand is a core part of the Axfood group, which is the second-largest food retail company in Sweden. Axfood remains the ultimate owner through various holding structures and is headquartered in Stockholm, Sweden. The brand is managed directly by Dagab, which serves as the logistical and product development arm for Axfood, ensuring the product reaches shelves in stores like Hemköp, Willys, and Tempo.
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