Epok No 11 Frosty Green 2

Epok is a pioneering brand in the smokeless tobacco category, known for introducing the world's first 'all white' snus. Originally developed in Sweden, the brand utilizes a patented environmentally friendly process to wash and refine tobacco, removing unwanted substances and ensuring the product does not stain teeth while maintaining a classic nicotine experience.

The product captured in the image, 'No 11 Frosty Green 2', is part of their flavor-forward lineup, typically featuring minty or cooling profiles. While Epok was the original brand name, it has been largely rebranded as 'LYFT' or integrated into 'Velo' in various international markets, though the Epok name remains active in specific regions like Norway and Switzerland.

Today, the brand is owned and manufactured by British American Tobacco (BAT). Manufacturing primarily takes place in Sweden to leverage the country's deep-rooted heritage in snus and nicotine pouch production. As a global leader in consumer goods, BAT manages the brand through its various international subsidiaries to maintain its position in the rapidly growing modern oral nicotine market.