Clever Cola

Clever Cola is a budget-focused soft drink brand widely distributed in Central Europe, particularly within the REWE Group network. This specific product is manufactured in Austria, bottled by Steinfelder Getränke GmbH for BILLA AG.

The brand was originally established by the Austrian retailer BILLA as a private label to offer affordable alternatives to mainstream consumer goods. Since BILLA's acquisition by the German REWE Group in 1996, 'Clever' has evolved into a key multi-category discount brand across several European markets including Austria, the Czech Republic, and Croatia. While the recipe and branding originate from Austria, the ultimate ownership lies with the German REWE Group, one of the largest retail and tourism cooperatives in Europe.