Made O'Meter
Discover where a brand or product originates
Grov is a legendary Swedish snus brand with roots dating back to the 19th century. Originally launched as Grovsnus in 1872 by Willhem Hellgren, it has remained a staple in the Swedish tobacco market for over 150 years. The brand is known for its coarse tobacco grind and traditional flavor profile that emphasizes a robust tobacco base with hints of geranium and dried herbs.
Today, the brand is manufactured by Swedish Match in its state-of-the-art facilities in Sweden. In a significant shift for the industry, Swedish Match was acquired by the global tobacco giant Philip Morris International in late 2022. This acquisition means that while Grov remains a deeply Swedish heritage brand in terms of production and origins, its ultimate ownership now lies with a multi-national conglomerate headquartered in the United States.
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