La Vache qui rit Original spreadable cheese

La Vache qui rit, known in English as The Laughing Cow, is one of the world's most iconic cheese brands. It was created in 1921 in the Jura region of France by Léon Bel. The brand is famous for its distinctive red cow wearing earrings that depict the product packaging itself, a technique known as the Droste effect.

Today, the product is manufactured in numerous locations worldwide to meet global demand, with major production facilities in France, the United States, Vietnam, and other regions. The brand remains under the ownership of Group Bel (Bel Group), a family-owned multinational cheese company headquartered in Suresnes, France. The group has grown into a major international player in the healthy snack market, specializing in single-serving cheese portions.