yfood - This is food

yfood is a fast-growing German food-tech brand that specializes in meal replacement solutions designed for modern, busy lifestyles. Founded in Munich, the brand's signature 'This is food' slogan highlights its mission to provide a nutritionally complete meal in a convenient beverage format, containing essential proteins, fibers, vitamins, and minerals.

Since its inception, the company has expanded rapidly across Europe. In early 2023, the brand entered a significant strategic partnership and saw a change in its corporate structure. Nestlé acquired a minority stake in yfood Labs GmbH, though the founders remain heavily involved in the day-to-day operations. The products are primarily manufactured in the DACH region (Germany, Austria, Switzerland) to maintain high quality standards and efficient distribution within the European market.