Cien Men Active 3 Sensitive Razor

Cien is the private-label brand for personal care products used by Lidl, a major German international discount retailer. The brand was created to provide high-quality cosmetic and hygiene products at accessible price points. Cien Men specifically targets the male grooming market with a range of products including razors, shaving creams, and shampoos.

While the brand is of German origin and belongs to the Schwarz Group, manufacturing for their razors is often localized or outsourced to specialized facilities. Many of the 3-blade razor systems like the Active 3 are manufactured in Germany or various Asian countries like China and Vietnam, depending on the specific component (blades vs. handles). As a private label, the ultimate ownership rests with the Schwarz Group, which is one of the largest retail empires globally, headquartered in Neckarsulm, Germany.