The Marathon Clothing Boxer Briefs

Founded in 2017 by the late rapper and entrepreneur Nipsey Hussle along with his partners, The Marathon Clothing (TMC) is a lifestyle brand rooted in the Crenshaw district of Los Angeles. Originally established as a brick-and-mortar 'smart store' at the intersection of Slauson Avenue and Crenshaw Boulevard, the brand was a pioneer in integrating technology—such as augmented reality—directly into apparel retail.

The brand's underwear line, including their signature 3-Pack Boxer Briefs, is designed with a focus on durability and community identity. While the brand emphasizes domestic production for many of its core items to support local economic development, certain high-volume textile goods are produced globally. Ownership of the brand remains within the family and estate of Nipsey Hussle, ensuring the company continues to operate as an independent entity dedicated to his legacy and the revitalization of South Los Angeles.