Made O'Meter
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Longines is a prestigious Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the brand has a rich history centered on precision and elegance. It is famously known for its winged hourglass logo, which is the oldest unchanged yet still active trademark registered with the World Intellectual Property Organization.
The product shown is part of the Longines Presence collection, characterized by its classic, understated design and high-quality Swiss movement. Unlike many modern consumer goods produced globally, Longines maintains a 'Swiss Made' status, meaning the vast majority of its manufacturing, assembly, and final testing processes occur within Switzerland.
Since 1983, Longines has been a key member of the Swatch Group, the world's largest watchmaking conglomerate. This ownership has allowed Longines to benefit from the group's extensive research, development, and distribution networks while maintaining its unique brand identity and heritage as a mid-to-high-tier luxury watch provider.
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