W5 Pomegranate Washing Up Liquid

W5 is a central house brand for the international supermarket chain Lidl. It covers a vast range of household cleaning and maintenance products, including dishwashing liquids, detergents, and surface cleaners. As a private label, the brand was established to provide high-quality cleaning solutions at competitive price points compared to market leaders.

Because W5 is a private label owned by a major retailer, manufacturing is not localized to a single factory; instead, production is outsourced to various specialized chemical manufacturers across Europe and other regions. This allows the brand to maintain high supply volumes across its global network of stores. Ownership remains within the Schwarz Group, which operates Lidl and Kaufland, positioning W5 as a staple value brand in the European retail landscape.