Made O'Meter
Discover where a brand or product originates
Yellow Cab Pizza Co. is a prominent quick-service restaurant chain specializing in New York-style pizza. Despite its strong aesthetic association with the iconic New York City taxicab, the brand actually originated in the Philippines. It was founded in 2001 with the goal of bringing a authentic, urban pizza experience to the Southeast Asian market. The brand's identity is defined by its industrial-inspired store designs and a menu that focuses on high-quality ingredients and generous toppings.
In 2011, the brand underwent a significant ownership change when it was acquired by Pancake House, Inc., which was later integrated into the Max's Group, one of the largest casual dining operators in the Philippines. Today, Yellow Cab Pizza Co. operates as a major subsidiary under this group. While its primary manufacturing and operational hub remains in the Philippines, the brand has expanded its footprint internationally through franchising, with locations in the United Arab Emirates, Qatar, Vietnam, and other regions, making its production and sourcing network spread across multiple countries.
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