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EDEKA Herzstücke is a premium private label brand belonging to the Edeka Group, Germany's largest supermarket corporation. This specific product is a fresh pasture-raised whole milk with 3.5% fat content. The 'Herzstücke' line emphasizes regionality and high animal welfare standards, as indicated by the 'Haltungsform 4' (Premium) and the 'Für Mehr Tierschutz' (For more animal welfare) labels visible on the packaging.
The milk is produced primarily in Germany, sourced from local dairy cooperatives and farmers who adhere to pasture-grazing requirements. The brand is managed centrally by Edeka, which operates through a cooperative structure where independent retailers own the central organization. As a staple in the German retail market, the brand signifies quality and sustainability within the house-brand segment of Edeka stores.
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